{"id":654,"date":"2025-08-20T11:16:21","date_gmt":"2025-08-20T03:16:21","guid":{"rendered":"https:\/\/www.stationerytrade.com\/?p=654"},"modified":"2025-08-20T11:16:22","modified_gmt":"2025-08-20T03:16:22","slug":"why-is-the-garlic-bird-going-viral-online","status":"publish","type":"post","link":"https:\/\/www.stationerytrade.com\/index.php\/2025\/08\/20\/why-is-the-garlic-bird-going-viral-online\/","title":{"rendered":"Why Is the \u201cGarlic Bird\u201d Going Viral Online?"},"content":{"rendered":"\n<p>\u201cGarlic bird, garlic bird ~ it\u2019s not easy~.\u201d Recently, the \u201cGarlic Bird,\u201d also known as the \u201cWuhan Peace Bird,\u201d a little plush toy with a garlic-shaped head, has become a trending sensation both online and offline, often selling out in stores.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"553\" height=\"657\" src=\"https:\/\/www.stationerytrade.com\/wp-content\/uploads\/2025\/08\/image-5.png\" alt=\"\" class=\"wp-image-658\" srcset=\"https:\/\/www.stationerytrade.com\/wp-content\/uploads\/2025\/08\/image-5.png 553w, https:\/\/www.stationerytrade.com\/wp-content\/uploads\/2025\/08\/image-5-253x300.png 253w\" sizes=\"auto, (max-width: 553px) 100vw, 553px\" \/><\/figure>\n\n\n\n<p>&#8220;Garlic bird&#8221; plush toy. By Gong Liankang, Xinhua News Agency<\/p>\n\n\n\n<p>The plush \u201cGarlic Bird\u201d has a round chubby body, blushed cheeks, and an innocent, clueless expression\u2014its cute and funny appearance is a big reason for its popularity. What\u2019s even more clever is that when you squeeze its belly, it plays a voice recording: <em>\u201cGarlic bird, garlic bird, it\u2019s not<\/em><em>&nbsp;<\/em><em>easy.\u201d<\/em>&nbsp;In the Wuhan dialect, \u201cGarlic Bird\u201d is a homophone for \u201cnever mind\u201d, meaning \u201cforget it\u201d or \u201clet it go.\u201d When placed in the broader Mandarin-speaking context, the dialect\u2019s charm combined with the homophonic pun makes it instantly catchy, easy to remember, and highly shareable.<\/p>\n\n\n\n<p>As a result, many people have turned this phrase into a personal catchphrase, created memes with it, or used it as background music in short videos, often as a playful way to mediate conflicts. The collective creativity of the internet also feeds back into reality. For example, when the \u201cGarlic Bird\u201d memes are used in conversations, they not only express emotion but also serve as unconscious marketing. Meanwhile, the iconic voice clip naturally fits short video formats, reinforcing both the content and the product in a cycle of mutual promotion.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"553\" height=\"553\" src=\"https:\/\/www.stationerytrade.com\/wp-content\/uploads\/2025\/08\/image-4.png\" alt=\"\" class=\"wp-image-657\" srcset=\"https:\/\/www.stationerytrade.com\/wp-content\/uploads\/2025\/08\/image-4.png 553w, https:\/\/www.stationerytrade.com\/wp-content\/uploads\/2025\/08\/image-4-300x300.png 300w, https:\/\/www.stationerytrade.com\/wp-content\/uploads\/2025\/08\/image-4-150x150.png 150w\" sizes=\"auto, (max-width: 553px) 100vw, 553px\" \/><\/figure>\n\n\n\n<p>Many netizens compare <em>\u201cGarlic bird, garlic bird, it\u2019s not easy\u201d<\/em>&nbsp;to other popular comforting phrases like <em>\u201cIt\u2019s the New Year, take it easy\u201d<\/em>&nbsp;or <em>\u201cLife is tough for everyone.\u201d<\/em>&nbsp;It resonates with young people who relate to the life philosophy of \u201ctake a step back, and the world becomes wider.\u201d By squeezing its belly, the phrase \u201cGarlic bird, garlic bird\u201d seems to become life\u2019s automatic background music\u2014bringing a mix of humor, comfort, and healing in moments of frustration, allowing for an emotional exchange and instant psychological relief.<\/p>\n\n\n\n<p>Whether in consumption or social interaction, emotional value has become a core motivator for many young people. Regardless of whether something is niche or innovative, or of what field or type it belongs to, people seek a sense of belonging and recognition while also pursuing individuality and self-pleasure. From the stress and tension of reality, they need a controlled, harmless outlet for emotional release. The \u201cGarlic Bird\u201d attitude embodies this mindset while meeting consumers\u2019 emotional needs. Once a product carries emotional meaning and creates interactive experiences in daily life\u2014even becoming a \u201cspokesperson\u201d for one\u2019s feelings\u2014it\u2019s easy to see how it can grow into a trend.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"553\" height=\"830\" src=\"https:\/\/www.stationerytrade.com\/wp-content\/uploads\/2025\/08\/image-3.png\" alt=\"\" class=\"wp-image-656\" srcset=\"https:\/\/www.stationerytrade.com\/wp-content\/uploads\/2025\/08\/image-3.png 553w, https:\/\/www.stationerytrade.com\/wp-content\/uploads\/2025\/08\/image-3-200x300.png 200w\" sizes=\"auto, (max-width: 553px) 100vw, 553px\" \/><\/figure>\n\n\n\n<p>Moreover, this fusion of dialect and emotion in the \u201cGarlic Bird\u201d has successfully carried the \u201cwind of longing\u201d beyond Wuhan, serving as a cultural and folkloric export of the city, and even inspiring many to learn about Wuhan or travel there. Looking back at the news, it\u2019s clear that dialect-based creative products are not rare. However, many of them only rely on static printing of dialect phrases, or their meanings fail to resonate with outsiders.<\/p>\n\n\n\n<p>What makes the \u201cGarlic Bird\u201d different is that while it is rich in local character, it\u2019s also a high-frequency phrase widely used by locals that directly connects with non-locals\u2019 linguistic habits and emotional thinking. The simple interaction of squeezing its belly to hear the voice makes emotions in daily life and social interaction more tangible, allowing the product and culture to integrate into everyday living. How to sustain this kind of cultural creativity, keep it relevant in daily life, and enrich a city\u2019s cultural promotion\u2014the design of the \u201cGarlic Bird\u201d offers valuable insights.<\/p>\n\n\n\n<p>Declaration: This article comes from&nbsp;Guangming Daily.If copyright issues are involved, please contact us to delete.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cGarlic bird, garlic bird ~ it\u2019s not easy~.\u201d Recently,  [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-654","post","type-post","status-publish","format-standard","hentry","category-stationery-trade-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Is the \u201cGarlic Bird\u201d Going Viral Online? - China Ningbo International Stationery Fair 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stationerytrade.com\/index.php\/2025\/08\/20\/why-is-the-garlic-bird-going-viral-online\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Is the \u201cGarlic Bird\u201d Going Viral Online? 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