The Lanzhou Book Fair is currently in full swing. Many students, either with friends or accompanied by parents, came to browse and shop. The exhibition areas are divided into themes such as science, lifestyle, art, children\u2019s literature, social sciences, and educational publications. Major publishers and bookstores have launched promotions like \u201cdiscounts on bulk purchases\u201d and \u201cfree gifts with book buys,\u201d attracting many families to stop and shop.<\/p>\n\n\n\n
One parent attending the fair with her child shared: In the tutoring materials section of the fair, many parents were carefully comparing different editions of textbooks and workbooks, prioritizing practical and reasonably priced products. Ms. Li, who was with her daughter about to start junior high, was attentively reviewing a math guidebook. She said: Shopping with a List\u2014Buying Stationery as Needed<\/strong><\/p>\n\n\n\n On the other side of the fair, the stationery section was also bustling with activity. Reporters observed that many families came prepared with shopping lists, checking items as they went to avoid impulse purchases.<\/p>\n\n\n\n \u201cWe follow the principle of not wasting. Before coming here, we organized the study desk, reviewed what we already had, and streamlined the list to match real needs and a set budget. We only buy essential study supplies and a few daily necessities,\u201d said one parent. \u201cFor example, we only replenish broken pens and notebooks rather than buying a full new set. The money saved can be spent on a couple of extra books\u2014that\u2019s a real educational investment.\u201d<\/p>\n\n\n\n A staff member at the exhibition explained: \u201cSince my child grew quite a bit over the summer, I\u2019m taking advantage of the promotions to buy a few clothes so he\u2019ll have something new to wear when school starts,\u201d said Ms. Wang, who visited a nearby mall after the book fair. She added, \u201cRight now summer clothes are heavily discounted\u2014a T-shirt costs just over 30 yuan, which is a great deal.\u201d<\/p>\n\n\n\n Reporters also found that this back-to-school period coincides with summer clearance sales and the launch of autumn collections. Many sports brands and children\u2019s clothing and shoe stores in shopping malls have introduced \u201cback-to-school refresh\u201d promotions. Some lifestyle stores have also joined the back-to-school economy chain by offering bundles of \u201cstationery + daily essentials.\u201d One woman told reporters that since her child grows quickly, she often stocks up on clothes and shoes during sales that he can wear next year, helping to save on expenses.<\/p>\n\n\n\n Overall, back-to-school consumption has shifted from the old habit of \u201cfull replacement\u201d to the new trend of \u201ctargeted replenishment,\u201d with both merchants and consumers promoting a rational, sustainable shopping culture.<\/p>\n\n\n\n Declaration: This article comes from Zhang Dan, All-Media Reporter of Lanzhou Daily As the new semester approaches, students and parents ha […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-661","post","type-post","status-publish","format-standard","hentry","category-stationery-trade-news"],"yoast_head":"\n
\u201cIn our family, when it comes to buying books for the child, we basically say yes to any request. A few years ago, my child mostly read children\u2019s literature, such as works by Cao Wenxuan and Yang Hongying. Over the past year or two, he\u2019s been more interested in social science books, like A History of the World in 100 Objects<\/em> from the British Museum or Exploring the Ocean<\/em>. We let his interests guide his choices.\u201d
The parent explained that reading brings benefits such as expanding knowledge and providing spiritual fulfillment\u2014things that cannot be gained by doing exercises alone. That\u2019s why she insists her child reads every week and is always willing to buy the books he likes.<\/p>\n\n\n\n
\u201cThese days we look for \u2018fewer but better\u2019 books. For example, this one not only has detailed explanations but also includes online video tutorials. It\u2019s more suitable for parents to help children identify and fill in their learning gaps.\u201d<\/p>\n\n\n\n
\u201cFor the back-to-school season, we launched an 8.8% discount across the board, highlighting practical and cost-effective items, such as domestically made fountain pens and eco-friendly notebooks, which are proving very popular.\u201d<\/p>\n\n\n\n
(Lanzhou Evening News).If copyright issues are involved, please contact us to delete.<\/p>\n\n\n\n![\"\"](\"https:\/\/www.stationerytrade.com\/wp-content\/uploads\/2025\/08\/image-6.png\")
<\/figure>\n","protected":false},"excerpt":{"rendered":"