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<\/figure>\n\n\n\nOn September 17, residents tried out elderly-oriented educational wooden toys. (Photo by Zhou Jian)<\/p>\n\n\n\n
Games such as \u201cOne-Shot Victory\u201d (pitch-pot), \u201cHit the Target\u201d (ring toss), and \u201cFishing for the Moon\u201d (skill ball) were featured this May in a unique online elderly wooden toy friendship competition between Yunhe and Shizuoka Prefecture in Japan. Eighteen senior contestants from each side joined the fun, with the amusing and challenging events drawing rounds of laughter.<\/p>\n\n\n\n
At present, Yunhe is integrating the wooden toy industry with elderly care services, creating an innovation-driven industrial chain focused on cognitive health and entertainment. Many local companies are increasing investment in R&D for elderly-oriented wooden toys.<\/p>\n\n\n\n
Mimi Toys has already developed more than 100 senior-friendly wooden toys, including digital puzzles, stone-throwing games, and memory chess, which are exported to countries such as Germany and Japan. \u201cWe are now working with universities to develop \u2018Wooden Toys + AI\u2019 products. Through cameras, the toys can record seniors\u2019 usage experiences, and AI can generate analytical reports on reaction times, memory, and other data. The project is expected to be launched by 2026,\u201d Ma Dafei said.<\/p>\n\n\n\n
Beyond tapping into the global silver economy, in recent years, more and more Yunhe wooden toy companies have ventured abroad through cross-border e-commerce.<\/p>\n\n\n\n
At Zhejiang Yunchuangxiang Cultural & Creative Co., Ltd., collaborations between Yunhe wooden toys and well-known IPs such as \u201cJourney to the West Monkey King,\u201d \u201cNew Arrivals at the Palace Museum,\u201d and \u201cSanxingdui\u201d have produced popular themed products. Meanwhile, items such as birthday cakes, tableware sets, and children\u2019s dressing tables are neatly displayed.<\/p>\n\n\n\n
\u201cSince October 2023, our team has partnered with Yunhe toy manufacturers to design more than 300 wooden toy products, many of which became bestsellers on cross-border e-commerce platforms. For example, this children\u2019s dressing table set\u2014featuring wooden lipstick, perfume bottles, and hairdryers with a high degree of realism\u2014has been very popular among overseas consumers,\u201d said General Manager Meng Jie. She added that by combining traditional culture with wooden toys, they are also helping more Chinese IPs \u201cgo global.\u201d<\/p>\n\n\n\n
According to Chen Longfei, Deputy Director of Yunhe County\u2019s Bureau of Economy, Commerce, and Technology, the county now has more than 230 wooden toy cross-border e-commerce enterprises, with over 20 new added this year alone. \u201cWe are building a cross-border e-commerce product selection center, which is expected to be operational in November. It will connect e-commerce platforms with more than 200 wooden toy factories, helping enterprises expand their global market reach,\u201d Chen explained.<\/p>\n\n\n\n On September 17, workers assembled wooden toy products. (Photo by Zhou Jian)<\/p>\n\n\n\n Statistics show that from January to June 2025, Yunhe\u2019s self-operated wooden toy exports reached 283 million yuan, up 6% year-on-year. In the future, the story of how \u201ca piece of wood\u201d entertains the world will continue.<\/p>\n\n\n\n Declaration: This article comes from China News Service Lishui, Fu Feiyang.If copyright issues are involved, please contact us to delete.<\/p>\n","protected":false},"excerpt":{"rendered":" In factory workshops, elderly-oriented wooden toy produ […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-707","post","type-post","status-publish","format-standard","hentry","category-stationery-trade-news"],"yoast_head":"\n![\"\"](\"https:\/\/www.stationerytrade.com\/wp-content\/uploads\/2025\/09\/image-18.png\")
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