Strawberry bears, macaroons, bangs, doe lips …… It is hard to imagine that these words are used to describe corn.These colors and forms of corn is the recent popularity of young people to play with corn, in the direct broadcasting room a can be asked for thousands of RMB, and even tens of thousands of RMB ranging.
Playing corn after special cultivation, full of particles, unique grain, rich in colour, can be placed on the hand like walnuts to play and maintain, can also be used as a beautiful hanging ornaments. Searching “play corn” in the social platform , there are more than 2 million related notes, young people enthusiastically share the feeling of play and collection tips.
Dopamine bodhi strings – made of acrylic, glass, also loved by young people which are famous for its highly saturated colours such as macaron powder blue and fluorescent yellow-orange, a single string can sell for up to three times the price of a solid wood strings. Because it comes with a “sense of visual healing”, many netizens believe that “Rolling it than jerking a cat is also decompression”.
The traditional cultural game usually have to pay attention to an “old material, pulp, oil”, people value material scarcity, superior appearance and specifications, and high collection value more when collecting and purchasing.But in today’s world of young people’s cultural and recreational activities, it seems that aesthetics and individuality are more abundant and assertive to be more dominant.Cultural object no longer just a private collection of objects, but a kind of fluid self-expression.
From walnuts to dopamine strings and then to play corn, although the carrier has been changing, but the logic is the same.The reason why play is so sought after is essentially because it is first and foremost an object to play with and spend time on, and it is a plaything that nourishes the mind.
In people repeatedly touch friction and time precipitation polishing, the object from the original shape gradually transformed into a warm and moist as jade form, is very healing.People love to “keep” the plaything, more is also love it in their hands little by little change process. It’s just that younger people care not only about ageing, but also about emotional value and social expression.
The mechanical repetitive action of the play, in fact, provides a one-way output of certainty, that is, as long as you put in a certain amount of time to maintain, it will be able to stabilize the pulp jade.In this kind of certainty, you can see the harvest when you give, and there is a reciprocal return of emotional value when you fondle it.It is precisely this sense of order and instant gratification that is not disrupted that hedges against some of the uncertainties of the real world.This rhythm of complete self-control allows people to temporarily let go of stress and soothe their moods.
Young people also display their taste and seek a sense of identity in a variety of beautiful, interesting and auspicious bead strings.Therefore, it is not difficult to imagine why young people have fallen in love with rolling strings, rolling corn.
These new-style cultural toys also convey a new understanding of traditional culture among young people.Elements of national style and traditional culture can also be embellished and embedded in daily life in more interesting and diverse ways.This new wave of cultural toys led by young people enriches the category of traditional cultural toys, expands the space for people to enjoy them, and injects a sense of breath and growth into traditional culture.
This fresh vitality is an opportunity and a challenge for businesses.This has prompted the market to continue to push the boundaries of the culture and play more new ways to adapt to young consumers.However, while embracing youthful expression, there is still a need to maintain reverence for traditional craftsmanship and culture.
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