As the back-to-school season approaches, stationery products are seeing a surge in sales. With the rise of Chinese animation, stationery products featuring “Guochao” (Chinese trendy cultural elements) have become especially popular overseas. Recently, in the showroom of Zhejiang Yizheng Cultural Products Co., Ltd., the company’s HR and Administration Director, Zhang Ying, introduced their “Carrot” IP stationery series to officers from Jinhua Customs.
Zhejiang Yizheng Cultural Products Co., Ltd. is an integrated enterprise engaged in stationery production, sales, and R&D. The company not only holds official licenses for several popular IPs such as Sanrio, Ultraman, and Transformers, but has also independently developed its own IPs, including “Carrot,” “Sleepy Bear,” and “Unicorn.” Their products are exported to more than 20 countries and regions, including Europe, North America, and Southeast Asia.
“In recent years, as cultural IPs with Chinese elements continue to gain global recognition, we began attempting to export our own brands last year. Our design team has also expanded from 4–5 people to more than 20,” said Zhang Ying. From January to July this year, the company’s total foreign trade exports exceeded 30 million yuan, up 50% year-on-year, with self-owned brand exports accounting for about 40%.
To help China chic stationery companies seize the opportunity of going global, Jinhua Customs has provided proactive services, implementing a “one enterprise, one policy” customized review to help companies improve their quality management systems and gain a deeper understanding of laws and regulations in key target markets, ensuring their exports meet compliance standards. Customs also strengthened data analysis, offering guidance on preferential trade agreement comparisons and the application of rules of origin accumulation, enabling companies to enjoy better tariff rates. In addition, through the “Smart Customs, Strong Nation” initiative, efforts were made in areas such as import and export clearance, origin management policies, and intellectual property protection to further expand the channels for cultural products to “go global.”
As small stationery items serve as a key window to showcase Chinese culture, Hangzhou Customs is committed to enhancing the recognition and competitiveness of self-owned Chinese stationery brands in international markets, further promoting “Made in China” on the global stage. From January to July this year, Zhejiang Province exported ballpoint pens, pencils, erasers, and other stationery products worth a total of 10.54 billion yuan, up 8.9% year-on-year.
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